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$1.6 Million donated to saving elephants
& other charitable causes

Photo Credit: Jane Wynyard

Our Story

How the Ivory Ella Herd Was Born

Ivory Ella started when a group of friends with an entrepreneurial spirit decided to pool their design expertise, social media know-how, savvy business sense and style to help save the elephants.

Our goal was to build a business that offers high-quality apparel and gear AND makes people feel good—a company that gives back and inspires others to do the same. In other words, good clothes for a good cause. All in the name of elephants.

Photo Credit: Jane Wynyard

Why Elephants?

We were running other online businesses and hearing horrific stories of elephant poaching in the news. We saw something else building, too—overwhelming love and support for everything elephants. This was an opportunity to create something consumers would not only love to wear, but could take pride in. We made Ivory Ella not just a brand but a giving brand, committing to dedicate 10 percent of our annual profits to saving the elephants.

Photo Credit: Jane Wynyard

The First Tee

At midnight on April 18, 2015, we launched Ivory Ella online with our first tee shirt sporting our original elephant designs and sold out of all 500 in seventeen minutes!

Ivory Ella elephant wear had gone viral! Within a week, 500 orders turned into 7,000, which meant sleeping on couches, living in each other's basements, and enlisting every family member—kids, spouses, aunts and parents—to fold and ship tees to shoppers who were fast becoming fans and supporters. The Ivory Ella herd was born!

The passionate response and love for elephants made us want to dig deeper into Save The Elephants, as an international organization whose mission is to secure a future for elephants and to sustain the beauty and ecological integrity of the places they live, to promote man's delight in their intelligence and the diversity of their world, and to develop a tolerant relationship between the two species.

A Life-Changing Trip to Africa

In August 2016, the Ivory Ella team embarked on what would become a life-changing trip to Kenya, Africa's Save The Elephants' base camp in the Samburu National Reserve. We learned that one elephant dies every 15 minutes throughout the entire African continent. Our hearts sank! We saw elephants acting as true leaders and demonstrating amazing traits like empathy, creativity, strength and loyalty. Inspired, we turned these qualities into our guiding principles for Ivory Ella. We flew back feeling hopeful for Save The Elephants' progress, with an even stronger commitment for Ivory Ella to join their cause.

Our commitment to elephant conservation was born...and continues!

We create good clothes for a good cause.

Photo Credits: Ewaso Lions and Grevys Zebra Trust

Inspiring connections to a cause through one-of-a-kind designs

We set out to bring all types of people and cultures together to appreciate the beauty and diversity of nature—and help preserve it. Our one-of-a-kind elephant designs are created to bring the beauty of the world to people everywhere, and uphold elephants' majestic and presence in nature. We love it when our customers show us where and how they wear their Ivory Ella!


Mount Rushmore

Key West, Florida

The Taj Mahal, India

Yucatan Peninsula, Mexico

To date, we are proud to have donated over $1.6 million to Save The Elephants and other charitable causes. With your help, this is just the beginning!

Thank you for shopping and spreading the Ivory Ella spirit. (We know the elephants thank you, too.)

Save The Elephants

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